The Founder’s Trap
Why Working Harder Stops Working
Creating distinctive value is one challenge. Building a business that can deliver it, keep the benefit and withstand disruption is another. Many founders are strong on one and blind to the other. This book brings the two together.
The foundation for every case study
The Founder’s Trap is the foundation for everything on this site. The case studies in the library apply its tools—the value curve, the nine blocks and the three traps—to real, historical and fictional businesses. Read the book first and each case becomes a worked example you can hold up against your own business.
Who it’s for
What’s inside
- Red Oceans, Blue Oceans and Value Innovation
- Seeing the Market and Its Noncustomers
- Reconstructing the Offer and Testing Its Economics
- Reading the Portfolio with the PMS Map
- The Bridge: Opportunity and Exposure Together
- The Price Trap
- The Holdup Trap
- The Fragility Trap
- The Business Model Behind the Offer
- Your Business Foundation: Nine Blocks, 36 Relationships
- What BusinessBuilder Delivers
- Conclusion: Two Challenges, One Clear View
Plus references, a glossary and appendices on the strategy sequence and all 36 block relationships.
Not sure yet? Read the book in brief
A free summary of every Part—the two challenges, the three traps and the 36 relationships. No sign-up needed.
Ready to apply it to your own business?
A Snapshot Review reads your business the way the book reads its cases: how the parts fit together, where the pressure is, and the question to resolve before your next move. Book owners pay A$220—your A$29 credited—within 90 days of buying the book.

