The Founder’s Trap book cover
The book

The Founder’s Trap

Why Working Harder Stops Working

Creating distinctive value is one challenge. Building a business that can deliver it, keep the benefit and withstand disruption is another. Many founders are strong on one and blind to the other. This book brings the two together.

PDF, ePub + audiobook102 pagesInstant download
Secure checkout powered by Stripe. AUD, GST included. Book owners can book a reserved weekly Snapshot place at A$220.
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The foundation for every case study

The Founder’s Trap is the foundation for everything on this site. The case studies in the library apply its tools—the value curve, the nine blocks and the three traps—to real, historical and fictional businesses. Read the book first and each case becomes a worked example you can hold up against your own business.

Who it’s for

Founders working harder for lessMargin erosion, discounting and long hours without real progress.
Owners weighing a big moveA new offer, a major customer, a partner or an expansion—before committing.
Advisers who work with foundersA shared language for strategy, structure and dependence.

What’s inside

Part IA Different Basis of Competition
  • Red Oceans, Blue Oceans and Value Innovation
  • Seeing the Market and Its Noncustomers
  • Reconstructing the Offer and Testing Its Economics
  • Reading the Portfolio with the PMS Map
Part IIWhy a Promising Business Can Still Become Trapped
  • The Bridge: Opportunity and Exposure Together
  • The Price Trap
  • The Holdup Trap
  • The Fragility Trap
Part IIISee the Business Before Changing It
  • The Business Model Behind the Offer
  • Your Business Foundation: Nine Blocks, 36 Relationships
Part IVFrom Understanding to a Defensible Decision
  • What BusinessBuilder Delivers
  • Conclusion: Two Challenges, One Clear View

Plus references, a glossary and appendices on the strategy sequence and all 36 block relationships.

Free to read

Not sure yet? Read the book in brief

A free summary of every Part—the two challenges, the three traps and the 36 relationships. No sign-up needed.

Read the summary

Ready to apply it to your own business?

A Snapshot Review reads your business the way the book reads its cases: how the parts fit together, where the pressure is, and the question to resolve before your next move. Book owners pay A$220—your A$29 credited—within 90 days of buying the book.

Explore the Snapshot Review

Questions

Which formats do I get?All three: a designed PDF for reading and printing, an ePub for e-readers and phones, and the audiobook—the whole book read aloud, about 2 hours 17 minutes. The PDF downloads from your order confirmation email; the ePub and audiobook are on your order confirmation page and linked in that email.
Do I need the book to read the case studies?No—the case studies are free. They make most sense after the book, because each one applies its ideas.
Can I get a tax invoice?Yes—email us and we’ll send one.
Can I get a refund?The book is a digital download, so change-of-mind refunds aren’t offered once the files are supplied. If a file doesn’t work, we’ll fix it, and your rights under the Australian Consumer Law always apply. See the refund policy.
See the ideas at workThirteen case studies, free in the library
Browse the Case Library →